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Blockchain Technology

UX Design | UI Design

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About the Product 

A great technologist, inventor with wide experience in cyber security technologies contacted to design a feature rich user experience for the decentralized app in the blockchain industry.

Duration

6 months

Role

UX Lead & UI Designer

Team

Bhumika Dugad (Me)
Aryan Gulati

Design Process

UX Research, User Persona, User Insights, Journey Map, Wireframes, High Fidelity

Tools

Adobe XD, Illustrator, Photoshop

Mission Statement

The designs helped in a simple navigation model and reducing the number of clicks. A mobile and a web application which provides a one-stop visibility to the world of blockchain and allows users to easily perform secure trades across the platform. The solution aims at reducing the complexity for a quantum secure trading app.

Problem

In the rapidly growing cryptocurrency market, users are faced with a plethora of applications, but many lack a visually appealing and futuristic design. Additionally, existing platforms often specialize in only one or two features, such as crypto exchange or NFT galleries, leaving users to juggle multiple apps to access different functionalities.

Solution

Futuristic Design:
Our platform will prioritize sleek and modern design elements, incorporating futuristic aesthetics to provide users with an engaging and visually appealing experience.

All-in-One Functionality:
Users will have access to a comprehensive suite of cryptocurrency services, including a crypto exchange for trading various digital assets, liquidity pools for yield farming, an NFT gallery for buying, selling, and showcasing digital art, and more.

Seamless Integration:
Unlike existing platforms that require users to switch between multiple apps or websites to access different services, our platform will seamlessly integrate all features into a unified interface, simplifying the user experience.

Customization Options:
We understand that users have diverse preferences, so our platform will offer customization options, allowing users to personalize their interface and tailor their experience to suit their needs.

Competitors

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Coinbase

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Binance

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Nexo

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Robinhood

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Etoro

Comparative Study (Features)

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Target Audience

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Young Investors

Tech Enthusiasts

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40%

  • Young, tech-savvy investors

  • Embrace cryptocurrency for investments

  • Manage finances with mobile apps

Crypto Traders

Active Investors

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30%

  • Active traders and investors

  • Regularly buy, sell, and trade cryptocurrencies

  • Familiar with technical analysis and market trends

Crypto Enthusiasts

Hobbyists

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15%

  • Passionate about blockchain and DeFi

  • Active in crypto communities and forums

  • Use apps for exploring projects

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Casual Investors

Newcomers

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10%

  • Exploring digital asset investments

  • Limited cryptocurrency knowledge

  • Prefer user-friendly platforms

Traditional Investors

Seeking Diversification

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5%

  • Conservative risk profiles

  • Prioritize stability and long-term growth

  • Use cryptocurrency apps for investment strategy

User Persona

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Emily's Journey + Problem

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Moodboard

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Hi-Fidelity Mockups

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Home & Wallet

- The platform hosts a wallet function summarising your investments and holdings, encompassing coins and non-fungible tokens (NFTs).

- The homepage is neatly segmented, dedicating sections to coins and NFTs, each displaying their current status.

- Alongside the portfolio overview, the wallet provides tailored suggestions based on your investment activity and market trends to aid decision-making.

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Files

- The files section is divided into "Your Files" and "Shared Files," providing organisation and clarity.

- Users can perform multiple functions with the files, including sharing, deleting, and editing, enhancing flexibility and usability.

- The platform offers various methods for sharing files, catering to different user preferences and needs.

- Additionally, users have the option to divide fees between the buyer and sender in multiple ways, providing flexibility and customisation.

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NFT Gallery

- The NFT gallery offers a wide range of digital assets categorised into multiple categories, catering to diverse interests.

- Personalised recommendations are provided based on the user's interests and browsing history, enhancing the browsing experience.

- Each NFT's details page includes comprehensive information such as description, creator, and specifications.

- Transparency is promoted by displaying the current market value of the NFT and showing bidding prices

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The designs have turned out to be flipping gorgeous. They look fantastic! Congratulations on the beautiful design of our official crypto coin.

Founder | Inventor | CEO , USA

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Entertainment Industry

User Experience Lead | UI Designer

Let's Connect!

Call 

Email 

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+44 07778673562

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