About the Product
A production manager who is known for his work in various famous movies and TV shows, engaged with Ogee Studio to provide a seamless user experience for production houses and resource suppliers. It involves easy creation of bookings and scheduling.
DURATION
1 year
ROLE
UX Lead Designer & UI Designer
TEAM
Bhumika Dugad (Me)
Aryan Gulati
Jay Paghdar
PROJECT OVERVIEW
Figma & Confluence
TOOLS
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Designed a web application and end-to-end prototype.
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Enabled creation of detailed bookings, including scheduling, booking items, and production information.
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Designed a timeline view to identify booking conflicts and available slots.
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Reduced the number of clicks required to complete key tasks.
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Streamlined the end-to-end process from project planning to budgeting.
User Goals
Cutting Edge Design
Reduces the number of clicks and the complexity of navigation system of the application.
Information
The seamless design helped users with easy navigation and progressive disclosure of various information
Optimised Interface
Proper layouts are used according to the conten and the information that needs to be shown upfront.
Business Goals
Scope of work
Competitors
Below is a competitive matrix chart outlining the features of Movie Magic Budgeting 7, Movie Magic Scheduling, Excel, and IMDB. The information is compiled through primary research, interviews, and secondary research involving website analysis.
Participants in the interviews
User Interview
Conducted an online interview with the VP of Post Production and Virtual Production consultant to understand their current way of performing various tasks and figuring out the areas of improvement by consolidating all the insights.
User Insights
Through interviews with a Production Manager and Production Executive, we gain valuable insights into their preferences, challenges, and expectations regarding production management software, including popular solutions like Movie Magic Budgeting 7, Movie Magic Scheduling, Excel, and IMDB.
Budgeting and Scheduling Integration
They express a preference for tools that offer comprehensive solutions for both aspects of production management.
Industry Standards Compliance
They express a preference for tools that offer comprehensive solutions for both aspects of production management.
Software that adheres to industry standards.They prioritise tools that are widely used and accepted within the film and television industry.
Customisation and Flexibility
Customisation and flexibility to accommodate the unique requirements of each production. They appreciate tools that offer customisable reporting and adaptable workflows.
Cost-Effectiveness
While acknowledging the importance of robust features, they also prioritize affordability and scalability in production management software.
Information Architecture
User Journey Map
Moodboard
We chose an orange and blue moodboard for this app to evoke specific emotions and associations:
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Blue for Trust and Professionalism (Primary):
- Conveys trust, reliability, and professionalism.
- Instills confidence and stability in users.
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Orange for Creativity and Energy (Secondary):
- Inspires creativity, innovation, and energy.
- Reflects passion and excitement inherent in production.
Typography
The chart displays various typography styles utilized in the app, along with their respective information and usage.
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By adhering to a Google font selection, we:
-Ensure seamless compatibility across various devices and platforms
- Enhance the user experience.
- Facilitates consistent branding and readability throughout the app's interface,
- Fosters a cohesive and professional design aesthetic.
Colour Chart
This colour chart provides a comprehensive overview of the colours, including their names, hues, and tints utilized within the application's design system.
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It specifies where each colour is employed in the application and how it is named in the style sheet.
This ensures clarity and consistency in using colours throughout the user interface, facilitating efficient communication and collaboration among designers and developers.
Established a library of reusable components for developers as a reference,
- Ensuring consistency across screens,
- Setting clear standards
- Reducing redundancy.
Design System
Brainstorming
During our collaborative brainstorming session involving everyone in the office, I sketched multiple ideas aimed at effectively depicting a Timeline within the application.
This Timeline serves to showcase all bookings, providing essential details such as their status, dates, and types.
By exploring diverse concepts, we aimed to create a visually appealing and intuitive representation that enhances the user experience.
Concept Generation
We endeavoured to develop alternative concepts for the timeline, departing from conventional calendar designs. Our exploration involved diverse approaches, yet user testing revealed that users struggled to adapt to these expansive concepts.
Episode 1
It involves easy creation of bookings and scheduling. The solution provides the ability to create detailed bookings involving scheduling, booking items, etc. Moreover, the designs allow the users to view the timeline to find conflicting bookings or free slots.
In addition to managing various bookings, the design lets the user schedule various events based on extensive filters.
Episode 2
Emphasis was placed on creating productions using either a variety of templates or existing production templates.
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Allowed for the viewing of detailed profiles of various individuals, encompassing user details and past production history, facilitating connections with like-minded individuals across the platform.
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Extensive calendar feature for viewing various productions, booking items, and associated resources.
Marketplace
- Offers an extensive marketplace with various resources categorised by facilities, equipment, crew, and services.
- Detailed information and past usage history are provided for each resource.
- Users can purchase resources from the marketplace or add them to their shortlists for future reference.
- Shortlists can be shared with the public or within the organization, promoting collaboration.
- This design benefits both users and suppliers, enhancing efficiency in resource procurement.
User Test
User Insights
Business Goal Alignment
What does the customer say?
"We appreciate your adherence to the Design System and your consistent support of the developers whenever assistance was required.Thank you for your contribution!"
Chief Technology Officer, USA
