About the Product
The founder approached, expressing that the app felt outdated in terms of UX, UI, and technology. They aimed to modernize it with advanced features, making it more intuitive—ensuring farmers feel comfortable using it while keeping buyers engaged and interested.
Duration
4 months
Role
UX Designer & UI Designer
Team
Bhumika Dugad (Me)
Design Process
UX Research, User Insights,
Business Object Model, UX
Design, Prototype
Tools
Figma, Confluence & Jira
Mission Statement
Address key challenges of user acquisition, seamless onboarding, and sales generation for farmers who are not technologically savvy but are familiar with basic smartphone apps.
Overview
GOALS
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Create a compelling user experience.
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Simplify complex tasks.
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Enhance user satisfaction.
KEY STRATEGIES
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User Acquisition
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Seamless Onboarding
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Sales Generation
METHOD
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Empathetic User Research
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General User Acquisition
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In-app Acquisition
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Onboarding Experience
Competitive Analysis
Competitive Matrix
User Persona
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User Journey Map
User Story
Brainstorming
High-Fidelity Mockups
Onboarding Journey
​Switch between tabs to see the full journey
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AI Integration Focus – Highlight seamless AI-driven features.
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Modern & Advanced Feel – Sleek, cutting-edge design with a futuristic touch.
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Intuitive Flow – Ensure effortless navigation and user-friendly interactions.
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Conversational UX – Use natural language to engage users dynamically.
Buyer's Dashboard: Old Designs
Key Changes in Designs
Buyer's Dashboard
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AI-driven smart filters for quick access to product categories like "Fresh Picks for You," or "Sustainable Choices,"​
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Dynamic backgrounds that shift from morning to night create a visually engaging and immersive experience​
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A virtual farm view allows buyers to see exactly where their produce comes from
Client Feedback
The designs are stunning, and it’s fantastic to see the entire process leading up to them. Feedback was received positively and incorporated seamlessly.
Founder, London
