About the Product
The founder approached, expressing that the app felt outdated in terms of UX, UI, and technology. They aimed to modernise it with advanced features, making it more intuitive, ensuring farmers feel comfortable using it while keeping buyers engaged and interested.
DURATION
4 months
ROLE
UX Lead Designer & UI Designer
TEAM
Bhumika Dugad (Me)
Aryaman (Designer)
Figma, Confluence & Jira
TOOLS
PROJECT OVERVIEW
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Designed a simple and accessible experience for farmers with limited technical expertise.
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Streamlined user acquisition and onboarding journeys to encourage adoption and engagement.
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Simplified buying and selling workflows to support sales generation and marketplace growth.
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Leveraged familiar mobile app patterns to create an intuitive and user-friendly experience.
Overview
GOALS
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Create a compelling user experience.
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Simplify complex tasks.
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Enhance user satisfaction.
KEY STRATEGIES
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User Acquisition
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Seamless Onboarding
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Sales Generation
METHOD
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Empathetic User Research
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General User Acquisition
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In-app Acquisition
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Onboarding Experience
Competitive Analysis
Competitive Matrix
User Persona
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User Journey Map
User Story
Brainstorming
Onboarding Journey
​Switch between tabs to see the full journey
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AI Integration Focus – Highlight seamless AI-driven features.
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Modern & Advanced Feel – Sleek, cutting-edge design with a futuristic touch.
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Intuitive Flow – Ensure effortless navigation and user-friendly interactions.
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Conversational UX – Use natural language to engage users dynamically.
Buyer's Dashboard: Old Designs
Key Changes in Designs
Improved Design: Buyer's Dashboard
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AI-driven smart filters for quick access to product categories like "Fresh Picks for You," or "Sustainable Choices,"​
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Dynamic backgrounds that shift from morning to night create a visually engaging and immersive experience​
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A virtual farm view allows buyers to see exactly where their produce comes from
AI Powered Experience Design
What does the customer say?
The designs are stunning, and it’s fantastic to see the entire process leading up to them. Feedback was received positively and incorporated seamlessly.
Founder, London
